Social Media is not just growing in size but also in quality. From being just a memory scrapbook to turning out to be a gold mine, it has become a great platform to run successful businesses. Reaching out via social media is now equivalent to reaching everyone as it helps in monitoring the insights into the overall reach and visibility of your brand and its impact on people.
Turn your Social Media into a marketing powerhouse with our unique Social Media Marketing Strategies that will help grow your business. Going beyond the conventional methods of advertising to communicate with the target audience across various digital platforms makes us different from the rest.
Social Media Optimization
Being a go-to medium, Social Media creates a buzz and is the most trending way to reach out to the audience. Optimizing through social media involves constant research and smart strategies that work. All you need to be is quirky, trendy, and attractive to gather potential customers. That’s what we excel at!
At Big Bears, we optimize your social media presence to increase reach, brand value, and customer loyalty. The most important part of a social media presence is identifying the right target audience. From competitor analysis to suitable hashtag analysis we do it all. We have an Experienced Leadership Team of digital marketing experts hailing from top-notch global organizations that help grow your business on a digital platform.
Search Engine Marketing
With millions of businesses out there eyeing the same target audience, it is important for you to stand out. It was never so important to advertise online and SEM is the most effective way of doing the same. SEM is all about understanding the insights and using the data for effective conversions.
At Big Bears, we have Adwords certified professionals who use their skill and knowledge rightly to get the results that matter.
Online Reputation Management
A communication without risking your brand name at online platforms is Online Reputation Management. With the increased accessibility of the internet and social media channels, it is very easy to make or break a brand name. Hence it becomes very important to retain your brand image online as well as offline. It's important to put your best foot forward to stray away from making poor-quality, outdated, misleading, or malicious content.
With success comes risks and criticism too. It is important to monitor, analyze, and respond to the comments and reviews that keep pouring-in at different online platforms. Handling success and criticism without fuss is also an art and we have mastered it! Be it online reviews, opinions, or people's voice, we will ensure it benefits your brand.
Content acts as a voice to your brand. A well-written content strikes like a chord. Content writing is not just putting words into sentences, but telling some beautiful stories to the audience that they can connect in real-time. Be it for social media, websites, ad campaigns it is essential to understand the core of the concepts and flash evoking humorous, and catchy content. The benefits of Content Marketing are many and varied like creating Brand Awareness, Lead Generation, and Build relationships with the customers.
Contrary to the name, the Content team at Big Bears is never ‘content’ unless they meet the ultimate goal of our clients. We have a team of superheroes who wear capes of creativity and take content marketing to a whole new level. We take a novel approach to content creation and marketing to reach and engage with the audience.
The fee paid by advertisers each time their ad is clicked is called Pay-per-click or PPC. It is nothing but buying paid visits to the website rather than earning it organically.
At BigBears, we have a team of digital marketing experts that have vast experience in running pay-per-click campaigns, getting the most out of each paise. We run pay-per-click ads that are intelligently crafted whilst reaching the right potential audiences. Our campaigns are designed to meet the needs of our clients and their market conditions. We provide pay-per-click services such as Paid Search Ads, Video Advertising, Display Ads, Remarketing, and Social Media Advertising. We manage our clients’ accounts daily and monitor bid prices and budgets to ensure that we are maximizing ROI for every rupee.
In order to understand your audience and customers for running any marketing campaign, we need lots and lots of data. Of course, it can be collected by using various digital marketing tools. But what is really important after collecting the data is analyzing it to make meaningful decisions and well-targeted campaigns.
Our team of digital marketing experts has a vast experience in decoding and analyzing each and every metric to make well-informed decisions when creating marketing campaigns and targeted ads while using their knowledge and the pulse of the market.
Brand image and reputation can make or break a business. How people from your target audience perceive your business is of paramount importance to identify and understand your customers. Brand management is the key ingredient to create brand affinity.
At BigBears, we do everything from a name, logo, and color palette, to maintaining your brand by being consistent with the message that your brand speaks across various mediums. BigBears being a creativity-led agency, each post or artwork is infused with creativity, whether it’s a one-liner or a visual-based artwork or a mix of both. With mind-blowing creativity and laser-focused attention to detail, we can give your brand an edge over the competition to dominate the market.
Email and Mobile Marketing
Email Marketing plays a crucial role to connect with the audience and increase sales. Whether it’s to share a story or event in your business or to promote a sale season by giving out discounts or promo codes, we can create beautifully designed email campaigns that will captivate your potential and current customers. Depending on the nature of your business, we can also design emails that will get your website visitors to complete the purchase they left halfway or suggest your products that they might be interested in buying based on their purchase history.
In this day and age, digital medium and social media have taken over the world. A mobile device being handy and portable is mostly preferred. Not surprisingly, more than 80% of internet users own smartphones. To take advantage of this, we make sure we design your website for mobile first while using technologies that enable a smooth and fast browsing experience for your customers. Since most people use social media on their smartphone than their desktop, our social media campaigns are optimized for mobile to maximize your brand’s reach.
Millions of people use Google every day to search for things they are interested in whether to obtain information or to shop online. But how will you know whether people are looking for information or products in your market niche? Keyword Analysis is the answer. Our team of digital marketing experts is adept at uncovering which keyword phrases your prospects are likely to use at Google or other search engines.
By using in-depth research strategies to analyzing what and how your competitors use keywords to rank their website at the top position, we make sure we leave no stone unturned to help your website consistently achieve high search engine rankings, both organically and paid, whilst keeping your brand relevant and authentic.