Brief

It all begins with the Big Brief! Big Bears’ basket of 360-degree offerings is powered by a team that combines Advertising and Digital Marketing expertise to create the perfect ‘Plan’. In order to create powerful campaigns and reach the brand message to the right audience, one must start right. “We begin with an open mind,” where ideas, strategies, and information (from competitor analysis/online research/conventional research) are shared to achieve total clarity about a product or service. It is several steps ahead of the traditional Agency Brief… call it the ‘Big Brief’!!

Basics

It is about getting the basics right. And, most often it begins with the baseline! Determining the core value proposition of a brand and ensuring that the baseline is relevant, that it doesn’t overpromise, and that it ‘wows’ are important. Then comes, setting the brand guidelines. The brand guidelines at Big Bears are never too restrictive in the form of manuals exceeding say a hundred pages but are practicable. Post that is keeping the communication and imagery connected to the core value.

Brainstorms

We believe that Creativity is the heart of Advertising. It’s the BIG IDEA that makes the BIG DIFFERENCE. Inspired, talented people putting in their best in their fields of strength works the magic! Regular brainstorming sessions, exchange of ideas, and in fact, the entire team being up to date with the latest social media trends keep the ideas coming. A strong and clear thought process, research-led insights, mind-blowing visualization, impeccable creative execution, an understanding of the local markets, and more go into our work to create the impact.

Bytes

By Bytes, we mean the Digital presence of a brand. In the age of Internet of Things, a brand without a digital presence is non-existent. With approximately 500 million Internet users in India a brand must have a strong presence in the Social Media and a significant part of the spend must be dedicated to Digital Marketing. Furthermore, the Digital Marketing campaigns should have a voice of their own in line with the core values of the brand and not be simple adaptations from traditional media.

Baathcheet

‘Baatcheet’ in Hindi Language means ‘conversations’. The core of a successful Digital Marketing Strategy is engaging with the end customer and responding promptly, thus creating a two-way conversation. Skillfully managing the Social Media touch points in the long run is the key to building brand value. Addressing queries, solving issues, tackling allegations in a professional manner, returning compliments, and much more go into maintaining the brand image. Without this regular feedback to customers, any Social Media account would be 'technically static'.

Buzz

Digital Media Planning is the forte of Big Bears. Our Digital Marketing experts can crack the right plan and reach the right audience (Apparently simple but incredibly challenging!!). This is made possible by their strong grasp on Digital Marketing, information sharing from the client’s side, in-depth competitor analysis, and a thorough understanding of the Indian market. Here, statistical knowledge and a practical viewpoint work hand in hand to create the ‘Best Plan’ – a Plan that yields results. Yes, we love creating a buzz!